Co-Branding Through Meaningful Partnership

At Edge Multimedia, we are experts at building mutually beneficial cross-promotional partnerships between organizations that garner consumer goodwill and brand loyalty as well as make a difference to the bottom line. This skill was clearly displayed in a recent campaign that we facilitated between Elmer’s Restaurants and client Portland Rescue Mission.

Elmer's CEO Jerry Scott and Portland Rescue Mission Executive Director Eric Bauer pair up to educate viewers in a TV PSA created by Edge Multimedia.

Our success story begins with aligning two completely different organizations, uncovering their common core values and building a proposal around meeting the needs of both. It is not easily done.

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Tampons on the Black Market answered by a Personalized Music Video

Edge OB

That’s right, Johnson & Johnson’s o.b. Ultra brand tampons recently found themselves listed on eBay for up to $99 a box after flying off the shelves at drug stores once rumor hit that the popular applicator free product would no longer be available.

Apparently, o.b. had underestimated the passionate following of their Ultra brand but happily, they’ve turned this mishap into an opportunity to further endear their fans to the brand while no doubt building a larger following.

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Social Responsibility Boosts Brand Perception

mom and girl

Social Responsibility Boosts Brand Perception 70% of consumers are willing to pay a premium for products from socially responsible companies. Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough economy.

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Emmylou Harris – Benefit for Portland Rescue Mission & Shepherd’s Door

We are thrilled to announce two very special shows are coming up in Portland, Oregon. Find and buy Emmylou Harris – Benefit for Portland Rescue Mission & Shepherd’s Door tickets McMenamins Crystal Ballroom Portland, OR at Ticketmaster.com.

Promotions and Events: Connecting the dots to meaningful branding

Portait of thinking man, looking up, smiling, isolated on white

What’s so great about promotions and events? Should I bother?

We know that this question rings loud in your mind when confronted with the idea of doing special promotions or events for your business. Our answer? It would be a waste to pass them up. The reality is there is positive momentum and substantial benefit to your brand brought about in a unique way through the use of promotions and special events. These effects far outweigh the relatively small amount of work that it takes to put these promotions together. The concept is tried and true, and the proof is measurable.

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