For those of you outside of the state, to say that Portlanders are passionate about local food, products, business, etc. is a bit of an understatement. Here’s a two-and-a-half minute education on Portland’s local leanings. Enjoy. And remember, being local is EXTREMELY important to Portland.
Grow Your Own: Grass Roots Marketing
Edge Multimedia has combined some grass roots marketing tactics with a combination of more the more traditional for Grower’s Gold Soil mixes by Sun Gro. We have advertisements on billboards, radio stations, and television stations across the western half of the US. In addition, we have been working to build a Facebook page, distributing custom seed packets at events with the Grower’s Gold logo and a $5 rebate, and some unique video’s on YouTube!
Emotional Advertising
I’ve been seeing a higher volume of really good television advertising so far this year. These are local ad spots for various products and services which I normally would not give a second thought to, but the advertising is starting to captivate me in a new way.
What I am noticing is this: local companies selling products seem to be placing a higher value on social interaction, emotional connection and meeting tangible needs. Continue reading →
Portland Rescue Mission Asks Others to “Give Hope”
In the midst of the holiday season, Edge Multimedia client Portland Rescue Mission raises awareness and funds for Portland’s homeless men, women and children. By teaming up with local radio and television stations, PRM broadcasts success stories of lives that have been touched and changed forever by the Mission. With a goal in mind of raising meals, the series of events allows PRM to meet the basic needs of Portland’s homeless, and take the first step to building relationships with their guests and moving toward recovery.
Portland Rescue Mission to Receive Donated Cars from Dick’s Auto Group
Edge Multimedia builds a comprehensive proposal for a promotional partnership between Dick’s Auto Group, Portland Rescue Mission and KGW-TV wherein Dick’s Auto Group agrees to donate trade-in vehicles that they receive in November and December to Portland Rescue Mission – up to $30,000 in vehicles will be donated! Many thanks to our partner KGW-TV for helping Edge facilitate this partnership with our client Portland Rescue Mission.
Edge Multimedia Lines Up Emmylou Harris and Brian Blade Interview
Promoting concert benefiting Edge client Portland Rescue Mission.
Kimberly Maus interviews music legends Emmylou Harris and Brian Blade on the set of More Good Day Oregon. They talk about their latest music and local benefit concerts they’re performing to help out the Portland Rescue Mission.
Northwest Renewable Energy Institute
There’s no “recession” in the wind energy sector. In fact, job growth and career opportunities are explosive right now, especially in the Pacific Northwest.
One of our clients is NW-REI in Vancouver, WA. They are training students to become certified wind turbine technicians and helping them find jobs. We’ve been running a targeted campaign including TV, radio and outdoor advertising for NW-REI, and the response from potential students is almost overwhelming.
Good thing they have so much room to grow on their campus… they’re gonna need it!
