Co-Branding Through Meaningful Partnership

At Edge Multimedia, we are experts at building mutually beneficial cross-promotional partnerships between organizations that garner consumer goodwill and brand loyalty as well as make a difference to the bottom line. This skill was clearly displayed in a recent campaign that we facilitated between Elmer’s Restaurants and client Portland Rescue Mission.

Elmer's CEO Jerry Scott and Portland Rescue Mission Executive Director Eric Bauer pair up to educate viewers in a TV PSA created by Edge Multimedia.

Our success story begins with aligning two completely different organizations, uncovering their common core values and building a proposal around meeting the needs of both. It is not easily done.

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Informational Interview Sheds Light on Bright Future

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As a business leader, I am always grateful for opportunities where I can give back to my community, but this time, in my act of “good will” my eyes were opened to a new trend. Recently, I met with Madeline Down, a graduating high school senior. Our time together gave me a glimpse of what the future holds for employers.

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Social Responsibility Boosts Brand Perception

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Social Responsibility Boosts Brand Perception 70% of consumers are willing to pay a premium for products from socially responsible companies. Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough economy.

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Portland Rescue Mission Selected as Candidate for Community Gift – We need your vote!

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Our client Portland Rescue Mission was selected as a potential recipient of Advantis Credit Union’s GROW community fund for local projects.  If chosen, they will receive money to replace broken and damaged dining room tables at their Burnside Shelter, which will allow the shelter to continue serving more than 700 meals every day to homeless and hurting people right here in our community. You can cast your vote on Facebook  or on Advantis Credit Union’s website.   Once you vote, help spread the word! Please Like or +1 this article (or both). Thank you for your support!

Home Owners Donate to the Homeless

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As Edge Multimedia client D.R. Horton works to pull in potential home owners to their neigborhoods throughout Oregon, they also realize that not everyone is blessed with the security of home. With the cold weather arriving early this year, homeless men, women and children in the Portland area have struggled to keep warm. This holiday season, D.R. Horton asks others visit their neighborhoods for a good cause! Donate a blanket to benefit Portland Rescue Mission, and take part in the holiday festivities including photos with Santa Claus, Christmas cookies and hot cocoa. Additionally, numerous radio stations are coming out to support D.R. Horton by giving out prizes!

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The Rockettes visit Shepherd’s Door!

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Shepherd’s Door, a division of Portland Rescue Mission, received a special visit today from Radio City Music Hall’s one and only Rockettes! The Rockettes donated a Christmas Tree to the women in recovery there and arrived today to help trim the tree. Adding their own special touch of festivity to the occasion, like only The Rockettes can, they are providing a special experience for the women of Shepherd’s Door by inviting them to see the Radio City Christmas Spectacular starring The Rockettes, at The Rose Garden December 23rd-25th. What a special treat for these women who have struggled with the issue of homelessness and are now on the road to recovery and a new life!

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Portland Rescue Mission to Receive Donated Cars from Dick’s Auto Group

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Edge Multimedia builds a comprehensive proposal for a promotional partnership between Dick’s Auto Group, Portland Rescue Mission and KGW-TV wherein Dick’s Auto Group agrees to donate trade-in vehicles that they receive in November and December to Portland Rescue Mission – up to $30,000 in vehicles will be donated! Many thanks to our partner KGW-TV for helping Edge facilitate this partnership with our client Portland Rescue Mission.

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KOIN Teams Up With Portland Rescue Mission to Create a Meal to Remember

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The festive atmosphere and live music were only part of the reason that the line in front of Portland Rescue Mission stretched a quarter of the distance across the Burnside Bridge. Inside, KOIN news team, talent and volunteers worked together to prepare a memorable holiday meal benefitting Edge Multimedia client Portland Rescue Mission and the homeless men and women of Portland, Oregon. For the third consecutive year, KOIN viewers contribute their favorite holiday recipes that are brought to life for the harvest celebration. This year, approximately four hundred and fifty guests enjoyed braised short ribs with brown sauce, mashed potatoes with sour cream and chives, fresh vegetables, warm rolls and chocolate brownie cake.

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NW Culinary Institute gets news Coverage from KPDX

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