‘Tis the season for doing good and CBS Celebrities were out in droves promoting Edge Multimedia’s client event, the Portland Rescue Mission Give Hope Telethon, airing on November 16, 2011 on local Portland CBS affiliate, KOIN Local 6.
Co-Branding Through Meaningful Partnership
At Edge Multimedia, we are experts at building mutually beneficial cross-promotional partnerships between organizations that garner consumer goodwill and brand loyalty as well as make a difference to the bottom line. This skill was clearly displayed in a recent campaign that we facilitated between Elmer’s Restaurants and client Portland Rescue Mission.
Elmer's CEO Jerry Scott and Portland Rescue Mission Executive Director Eric Bauer pair up to educate viewers in a TV PSA created by Edge Multimedia.
Our success story begins with aligning two completely different organizations, uncovering their common core values and building a proposal around meeting the needs of both. It is not easily done.
Tampons on the Black Market answered by a Personalized Music Video
That’s right, Johnson & Johnson’s o.b. Ultra brand tampons recently found themselves listed on eBay for up to $99 a box after flying off the shelves at drug stores once rumor hit that the popular applicator free product would no longer be available.
Apparently, o.b. had underestimated the passionate following of their Ultra brand but happily, they’ve turned this mishap into an opportunity to further endear their fans to the brand while no doubt building a larger following.
Portland Rescue Mission Selected as Candidate for Community Gift – We need your vote!
Our client Portland Rescue Mission was selected as a potential recipient of Advantis Credit Union’s GROW community fund for local projects. If chosen, they will receive money to replace broken and damaged dining room tables at their Burnside Shelter, which will allow the shelter to continue serving more than 700 meals every day to homeless and hurting people right here in our community. You can cast your vote on Facebook or on Advantis Credit Union’s website. Once you vote, help spread the word! Please Like or +1 this article (or both). Thank you for your support!
Emotional Advertising
I’ve been seeing a higher volume of really good television advertising so far this year. These are local ad spots for various products and services which I normally would not give a second thought to, but the advertising is starting to captivate me in a new way.
What I am noticing is this: local companies selling products seem to be placing a higher value on social interaction, emotional connection and meeting tangible needs.
The Rockettes visit Shepherd’s Door!
Shepherd’s Door, a division of Portland Rescue Mission, received a special visit today from Radio City Music Hall’s one and only Rockettes! The Rockettes donated a Christmas Tree to the women in recovery there and arrived today to help trim the tree. Adding their own special touch of festivity to the occasion, like only The Rockettes can, they are providing a special experience for the women of Shepherd’s Door by inviting them to see the Radio City Christmas Spectacular starring The Rockettes, at The Rose Garden December 23rd-25th. What a special treat for these women who have struggled with the issue of homelessness and are now on the road to recovery and a new life!
Portland Rescue Mission to Receive Donated Cars from Dick’s Auto Group
Edge Multimedia builds a comprehensive proposal for a promotional partnership between Dick’s Auto Group, Portland Rescue Mission and KGW-TV wherein Dick’s Auto Group agrees to donate trade-in vehicles that they receive in November and December to Portland Rescue Mission – up to $30,000 in vehicles will be donated! Many thanks to our partner KGW-TV for helping Edge facilitate this partnership with our client Portland Rescue Mission.
Emmylou Harris – Benefit for Portland Rescue Mission & Shepherd’s Door
We are thrilled to announce two very special shows are coming up in Portland, Oregon. Find and buy Emmylou Harris – Benefit for Portland Rescue Mission & Shepherd’s Door tickets McMenamins Crystal Ballroom Portland, OR at Ticketmaster.com.
