‘Tis the season for doing good and CBS Celebrities were out in droves endorsing Edge Multimedia’s client event, the Portland Rescue Mission Give Hope Telethon, airing on November 16, 2011 on local Portland CBS affiliate, KOIN Local 6.
Co-Branding Through Meaningful Partnership
At Edge Multimedia, we are experts at building mutually beneficial cross-promotional partnerships between organizations that garner consumer goodwill and brand loyalty as well as make a difference to the bottom line. This skill was clearly displayed in a recent campaign that we facilitated between Elmer’s Restaurants and client Portland Rescue Mission.
Elmer's CEO Jerry Scott and Portland Rescue Mission Executive Director Eric Bauer pair up to educate viewers in a TV PSA created by Edge Multimedia.
Our success story begins with aligning two completely different organizations, uncovering their common core values and building a proposal around meeting the needs of both. It is not easily done.
Half-Time at Jeld Wen Field … Go Timbers!!
Edge Multimedia coordinated the half-time event for the May 25th Portland Timbers versus AFC Ajax game on behalf of D.R. Horton. The crowd cheered as our four contestants dressed in pirate garb -complete with an eye patch- dribbled a soccer ball around treasure chests, took a shot on goal, and then shouted “D “AAR” Horton, Go Timbers” in their best pirate voice!
The event was timed and our fastest competitor was crowned the winner! Congrats to Ted N Tracy III for winning the grand prize: a pizza party with a Timbers player hosted by D.R. Horton.
The Rockettes visit Shepherd’s Door!
Shepherd’s Door, a division of Portland Rescue Mission, received a special visit today from Radio City Music Hall’s one and only Rockettes! The Rockettes donated a Christmas Tree to the women in recovery there and arrived today to help trim the tree. Adding their own special touch of festivity to the occasion, like only The Rockettes can, they are providing a special experience for the women of Shepherd’s Door by inviting them to see the Radio City Christmas Spectacular starring The Rockettes, at The Rose Garden December 23rd-25th. What a special treat for these women who have struggled with the issue of homelessness and are now on the road to recovery and a new life!
Portland Rescue Mission Asks Others to “Give Hope”
In the midst of the holiday season, Edge Multimedia client Portland Rescue Mission raises awareness and funds for Portland’s homeless men, women and children. By teaming up with local radio and television stations, PRM broadcasts success stories of lives that have been touched and changed forever by the Mission. With a goal in mind of raising meals, the series of events allows PRM to meet the basic needs of Portland’s homeless, and take the first step to building relationships with their guests and moving toward recovery.
Portland Rescue Mission to Receive Donated Cars from Dick’s Auto Group
Edge Multimedia builds a comprehensive proposal for a promotional partnership between Dick’s Auto Group, Portland Rescue Mission and KGW-TV wherein Dick’s Auto Group agrees to donate trade-in vehicles that they receive in November and December to Portland Rescue Mission – up to $30,000 in vehicles will be donated! Many thanks to our partner KGW-TV for helping Edge facilitate this partnership with our client Portland Rescue Mission.
Promotions and Events: Connecting the dots to meaningful branding
What’s so great about promotions and events? Should I bother?
We know that this question rings loud in your mind when confronted with the idea of doing special promotions or events for your business. Our answer? It would be a waste to pass them up. The reality is there is positive momentum and substantial benefit to your brand brought about in a unique way through the use of promotions and special events. These effects far outweigh the relatively small amount of work that it takes to put these promotions together. The concept is tried and true, and the proof is measurable.
NW-REI wins VBJ Business Growth Award honor as Start-Up of the Year!
On Thursday, April 29th, our client Northwest Renewable Energy Institute (NW-REI) was selected as the Start-Up of the Year by the Vancouver Business Journal.
By the end of 2010, NW-REI expects to teach as many as 576 students the technical skills necessary to service, repair and maintain wind turbines. NW-REI’s wind turbine technician training program is poised to become a crucial learning center for the green industry in the Pacific Northwest, offering monthly starts for its six-month-long renewable energy program.
Congrats!
http://www.vbjusa.com/stories/2010-04-30/business_growth_awards_start-up_of_the_year.html
