Co-Branding Through Meaningful Partnership

At Edge Multimedia, we are experts at building mutually beneficial cross-promotional partnerships between organizations that garner consumer goodwill and brand loyalty as well as make a difference to the bottom line. This skill was clearly displayed in a recent campaign that we facilitated between Elmer’s Restaurants and client Portland Rescue Mission.

Elmer's CEO Jerry Scott and Portland Rescue Mission Executive Director Eric Bauer pair up to educate viewers in a TV PSA created by Edge Multimedia.

Our success story begins with aligning two completely different organizations, uncovering their common core values and building a proposal around meeting the needs of both. It is not easily done.

Half-Time at Jeld Wen Field … Go Timbers!!

Edge Multimedia coordinated the half-time event for the May 25th Portland Timbers versus AFC Ajax game on behalf of D.R. Horton.  The crowd cheered as our four contestants dressed in pirate garb -complete with an eye patch- dribbled a soccer ball around treasure chests, took a shot on goal, and then shouted “D “AAR” Horton, Go Timbers” in their best pirate voice!

The event was timed and our fastest competitor was crowned the winner!  Congrats to Ted N Tracy III for winning the grand prize: a pizza party with a Timbers player hosted by D.R. Horton.

 

Grow Your Own: Grass Roots Marketing

Edge Multimedia has combined some grass roots marketing tactics with a combination of more the more traditional for Grower’s Gold Soil mixes by Sun Gro.  We have advertisements on billboards, radio stations, and television stations across the western half of the US.  In addition, we have been working to build a Facebook page, distributing custom seed packets at events with the Grower’s Gold logo and a $5 rebate, and some unique video’s on YouTube!

Home Owners Donate to the Homeless

As Edge Multimedia client D.R. Horton works to pull in potential home owners to their neigborhoods throughout Oregon, they also realize that not everyone is blessed with the security of home. With the cold weather arriving early this year, homeless men, women and children in the Portland area have struggled to keep warm. This holiday season, D.R. Horton asks others visit their neighborhoods for a good cause! Donate a blanket to benefit Portland Rescue Mission, and take part in the holiday festivities including photos with Santa Claus, Christmas cookies and hot cocoa. Additionally, numerous radio stations are coming out to support D.R. Horton by giving out prizes!

The Rockettes visit Shepherd’s Door!

Shepherd’s Door, a division of Portland Rescue Mission, received a special visit today from Radio City Music Hall’s one and only Rockettes! The Rockettes donated a Christmas Tree to the women in recovery there and arrived today to help trim the tree. Adding their own special touch of festivity to the occasion, like only The Rockettes can, they are providing a special experience for the women of Shepherd’s Door by inviting them to see the Radio City Christmas Spectacular starring The Rockettes, at The Rose Garden December 23rd-25th. What a special treat for these women who have struggled with the issue of homelessness and are now on the road to recovery and a new life!

Edge Multimedia Lines Up Emmylou Harris and Brian Blade Interview

Promoting concert benefiting Edge client Portland Rescue Mission.

Kimberly Maus interviews music legends Emmylou Harris and Brian Blade on the set of More Good Day Oregon. They talk about their latest music and local benefit concerts they’re performing to help out the Portland Rescue Mission.

KOIN Teams Up With Portland Rescue Mission to Create a Meal to Remember

The festive atmosphere and live music were only part of the reason that the line in front of Portland Rescue Mission stretched a quarter of the distance across the Burnside Bridge. Inside, KOIN news team, talent and volunteers worked together to prepare a memorable holiday meal benefitting Edge Multimedia client Portland Rescue Mission and the homeless men and women of Portland, Oregon. For the third consecutive year, KOIN viewers contribute their favorite holiday recipes that are brought to life for the harvest celebration. This year, approximately four hundred and fifty guests enjoyed braised short ribs with brown sauce, mashed potatoes with sour cream and chives, fresh vegetables, warm rolls and chocolate brownie cake.

Emmylou Harris – Benefit for Portland Rescue Mission & Shepherd’s Door

We are thrilled to announce two very special shows are coming up in Portland, Oregon. Find and buy Emmylou Harris – Benefit for Portland Rescue Mission & Shepherd’s Door tickets McMenamins Crystal Ballroom Portland, OR at Ticketmaster.com.

NW Culinary Institute gets news Coverage from KPDX

Press releases – extending the impact online

I know we’re all accustomed to blasting a press release to all of our media contacts and hoping some of them pick it up, but have you considered releasing your news online through web PR channels? Among the many benefits of this approach, we see: