There are five main things about
Edge Multimedia that set us apart strategically.
1. We work well with others.
We have a sterling reputation in our industry. Our clients trust us and enjoy a positive working relationship with us. Our media partners like and respect us. They often think of us first when valuable opportunities present themselves, and we enjoy sharing these benefits with our clients. We often collaborate with other companies or individuals to meet the specific needs of our clients, and we strive to provide seamless working partnerships for everyone’s benefit.
2. We know what to do.
So you want people to know your name, show up, sign up, buy your products, tell their friends and then do it all again. What do you do?
At Edge Multimedia, we know how to make these things happen. There are so many ways to advertise, and it seems like more avenues are being invented and popularized with each moment as technology and culture advance.
We make it our business to be knowledgeable and effective in many of these areas, including TV, radio, outdoor, print , events, social media and search engine optimization. And when new advertising opportunities are shown to be successful, we become an expert in that, too.
We conduct careful research and put together a media plan that actually works. We have the skills and knowledge to build a successful campaign. We have the right contacts, the reputation for excellence and the market influence to carry it out.
3. We maximize high-value, low cost opportunities.
We are well-known for securing free public relations opportunities as part of our clients’ campaigns. We are not a PR firm, but when you work with us you don’t need one. We consistently provide our clients with opportunities for authentic news coverage, unique tie-ins to the community, and a wide variety of other public relations services. We invest time and energy into PR opportunities often times at low or no cost to the client, and the payoff for us is the trickle-down effect which positively affects the marketing campaign and everyone’s bottom line. We carefully nurture and maximize our media relationships so that we can continually surprise our clients with new opportunities.
4. We excel at negotiation.
We specialize in media negotiation and placement to leverage our clients’ funds, stretching every marketing dollar, often tripling the value of the monetary investment. We have a well-proven (and hard-earned) reputation for negotiating and securing the lowest rate with our media partners. Additionally, our negotiation never concludes with the price of an ad. We also work to find uniquely effective added value to help our clients make a more dramatic impact with their marketing budget.
5. We generate trackable results.
Our clients’ industries vary broadly but their successes share a common thread. Whether they track leads from their direct-response advertising, monitor web traffic or receive non-profit donations, we have a proven history of generating results for our clients that directly affect their bottom line. This consistent outcome supports our shared pursuit of success and contributes to the long-term relationships we enjoy with our clients.
