I know we’re all accustomed to blasting a press release to all of our media contacts and hoping some of them pick it up, but have you considered releasing your news online through web PR channels? Among the many benefits of this approach, we see:
* Online distribution to subscribers, which usually number in the 6 figures, through RSS, mobile networks, eMediaWire, Yahoo! News and of course Google News. And that is just the tip of the iceberg in terms of who is subscribing to online press releases.
* Targeted distribution to industry targets and regional news feeds.
* Comprehensive reporting and analytics, tracking the number of full page reads and headline impressions.
* Comparative analysis for each release to help optimize news for better results.
* File attachments.
* Automatic reporting and analysis makes it easy to download results and forward executive summary reports.
Given these benefits, along with the increase in traffic to your website coming from top-tier media coverage and better search engine placement, we find this to be a no-brainer. For a very low cost, the impact of each press release can be extended much further than you may believe. Online PR distribution is a service we offer to all of our clients.
