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Make Sure Your Advertising is Working For You

by Scott Chadwick on September 25, 2012

One of the questions most frequently asked of me from new or potential clients is, “How do I know my advertising is working for me?”

I usually ask this question in return: How are you measuring your results?

At Edge Multimedia, we set goals and use the traffic sources that have the highest conversion rates for your audience and business. General traffic campaigns are a thing of the distant past. We measure the success of the campaigns in real time, making changes if necessary, focusing on the fact that the buzz doesn’t matter, the bottom line of your business does.

TV ADVERTISING

by Scott Chadwick on January 14, 2012

Advertising on TV can seem out of reach, but Edge Multimedia makes it a no-brainer! We are highly strategic, not only with our creative approach to TV advertising, but also with how we buy advertising for our clients. Whether you are a small local company or an international firm, we do commercial advertising on TV that’s right for you. TV ads are accessible, highly visual and still quite relevant when the fit is right. We don’t recommend it for everyone, but that’s one of the things our clients love about us – our objective, open-minded approach to meeting client goals through media usage and much more.

Radio Advertising

by Scott Chadwick on January 13, 2012

Want to weave your organization into the fabric of the local community? If so, radio might be the right fit for you! At Edge Multimedia, we have extensive experience in radio advertising. With our high level of exposure to the behind-the-scenes operations of radio, we know all the tricks of how to best leverage this advertising medium to our client’s best advantage. When it comes down to it – we don’t just buy spots. We integrate.

Celebrities Dr. Phil, Mario Lopez and Friends Promote Edge Multimedia Client Event

by Stephanie Chadwick on January 4, 2012

‘Tis the season for doing good and CBS Celebrities were out in droves promoting Edge Multimedia’s client event, the Portland Rescue Mission Give Hope Telethon, airing on November 16, 2011 on local Portland CBS affiliate, KOIN Local 6.

More than Meals Raised. Hope is Given.

by Addie Webster on December 9, 2011

74,096 is not just any number.  It’s the number of meals Edge client Portland Rescue Mission and local radio and television stations raised this holiday season for homeless men, women, and children in need.

The fundraising campaign comprised of four events negotiated and coordinated by Edge Multimedia – two telethons, which ran on KPTV and KOIN, and two radiothons that aired on KYCH and KINK.  The events also featured stories of men and women who once suffered from homelessness, but are now on the road to healing thanks to the recovery programs at the Portland Rescue Mission.

Portland Rescue Mission to Receive Donated Cars from Dick’s Auto Group

by Dan Herman on November 10, 2010

Edge Multimedia builds a comprehensive proposal for a promotional partnership between Dick’s Auto Group, Portland Rescue Mission and KGW-TV wherein Dick’s Auto Group agrees to donate trade-in vehicles that they receive in November and December to Portland Rescue Mission – up to $30,000 in vehicles will be donated! Many thanks to our partner KGW-TV for helping Edge facilitate this partnership with our client Portland Rescue Mission.