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Make Sure Your Advertising is Working For You

by Scott Chadwick on September 25, 2012

One of the questions most frequently asked of me from new or potential clients is, “How do I know my advertising is working for me?”

I usually ask this question in return: How are you measuring your results?

At Edge Multimedia, we set goals and use the traffic sources that have the highest conversion rates for your audience and business. General traffic campaigns are a thing of the distant past. We measure the success of the campaigns in real time, making changes if necessary, focusing on the fact that the buzz doesn’t matter, the bottom line of your business does.

Upcoming Mobile Trends: The Near Future is Now

by Dan Herman on September 25, 2012

In 2011, shopping on mobile devices went mainstream. In 2012, the latest research into mobile trends shows that 88% of U.S. adults have a mobile phone, and among that mobile-enabled crowd, 53% use a smartphone. By 2014, mobile internet is reasonably on track to overtake desktop internet usage.

Dual Screening: Gain Instant Response from Consumers by Connecting the Dots

by Whitney Krebs on August 20, 2012

Dual Screening Graphic

Nearly half of Americans now own a smart phone or tablet and depend on it throughout their day, making this rapidly growing technology more of a necessity than a luxury. With the growth in this industry, consumers are able to respond to a television advertiser’s call to action much more quickly than in recent history. With a smart phone or tablet at their fingertips, there is hardly any hesitation in consumers who are responding to ads within 10 minutes or less. According to Nielsen, 68% of tablet users, and 63% of smart phone users said they use their mobile device several times a week or more while watching TV.

Social Media Customization Extends Your Brand

by Stephanie Chadwick on March 1, 2012

When branding your company’s presence on the web, we highly encourage going full circle and including customized branding of your social media channels. It is relatively simple to extend your branding to YouTube, Twitter and Facebook.

Custom Facebook Tab Draws Trade Show Attention

by Stephanie Chadwick on February 29, 2012

When Black Gold wanted to draw foot traffic to their booth at a huge industry trade show for a national brand launch – the Independent Garden Center show in Chicago – we pulled out all the stops and designed a custom Facebook Tab (see left column in image above “See Us At IGC).

Digital Advertising

by Scott Chadwick on January 13, 2012

The foundation of advertising has moved. It used to be all about being in the newspaper or being on television. Nowadays, doing digital advertising – and doing it right – is absolutely essential to be competitive in any industry. It’s the most complicated piece of engineering in the advertising world today. Mastering the techniques of digital media and making a digital marketing plan that works for each individual client is our specialty.

Award Winning Renaissance Homes Achieves Search Engine Goal

by Stephanie Chadwick on December 15, 2011

The importance of being on the first page of Google search is not lost on today’s business or consumer community. However, achieving first page status is easier said than done, especially in a highly competitive category like real estate.

At Edge Multimedia, we are masters of search engine optimization (SEO) and we know how to engineer first-page results for our clientele. I can’t share our trade secrets so I’ll just say that we have “a lot of tricks up our collective sleeves”.

Photography Captures Behind the Scenes Action

by Stephanie Chadwick on December 5, 2011

On set filming the Stages of Construction video series

Edge filmed a video series documenting the Renaissance Homes stages of construction. Videos were rolled out weekly on the web and in social media channels.

President Randy Sebastian featured as on-screen talent.

Advertising Success with QR Codes

by Dan Herman on March 11, 2011

My QR codeQR codes are quickly gaining traction as a valuable advertising tool used to share detailed and targeted messages in a very small amount of space.  These codes act as a connector between the physical world and the online space, and more and more people are using them in the real world to find information.

At Edge Multimedia, we have been using QR codes for our clients on outdoor signage, transportation advertising, flyers, print ads, tradeshow advertising and even product packaging.  Since we can easily track and report on connections made via these codes, we have watched surprisingly large numbers of our target audiences capture these codes with their mobile devices and receive customized information which moves them in a matter of seconds into the sales channel.  

How To Build Links To Your Site

by Scott Chadwick on December 8, 2010

It’s no secret that building links to your site is one of the most important aspects of improving your SEO.  But how do you get links?

Sun Gro Horticulture launches new website

by Dan Herman on July 1, 2010

Responding to growth in the quickly expanding Indoor/Outdoor Hydroponics market, Sun Gro has announced the launch of its Sunshine® Advanced Brands.