One of the questions most frequently asked of me from new or potential clients is, “How do I know my advertising is working for me?”
I usually ask this question in return: How are you measuring your results?
At Edge Multimedia, we set goals and use the traffic sources that have the highest conversion rates for your audience and business. General traffic campaigns are a thing of the distant past. We measure the success of the campaigns in real time, making changes if necessary, focusing on the fact that the buzz doesn’t matter, the bottom line of your business does.