Edge Multimedia saves the day, while providing a targeted demographic of guests through a savvy mixture of elegant design, direct mailing and email marketing.
Legend Homes was looking to promote the new “Vista Collection” within their existing Willamette Landing neighborhood. They came up with the idea to host a night of wine and appetizers in one of the model homes, but needed help making sure there would be guests at the event.
Edge was able to help create custom artwork for both a direct mailing and email marketing. We decided to take a different route from the standard design for a new home event with a fun custom illustration that could really catch the eye of the potential guests. Edge also obtained a mailing list targeting their demographic and handled the delivery of the postcards. This was all completed within the tight deadline given to ensure people heard about the event before it happened.
Overall, it was a great night: nearly two times the estimated number of guests, lots of local wine and appetizers, and a beautiful sunset.























