For those of you outside of the state, to say that Portlanders are passionate about local food, products, business, etc. is a bit of an understatement. Here’s a two-and-a-half minute education on Portland’s local leanings. Enjoy. And remember, being local is EXTREMELY important to Portland.
Home » Industry News
Tampons on the Black Market answered by a Personalized Music Video
That’s right, Johnson & Johnson’s o.b. Ultra brand tampons recently found themselves listed on eBay for up to $99 a box after flying off the shelves at drug stores once rumor hit that the popular applicator free product would no longer be available.
Apparently, o.b. had underestimated the passionate following of their Ultra brand but happily, they’ve turned this mishap into an opportunity to further endear their fans to the brand while no doubt building a larger following.
Google+ Pages Launched for Brands and Businesses
Find Edge Multimedia on Google+ here.
As we work diligently to stay ahead of developing trends in social media and digital marketing, we’ve been keeping tabs on Google+. This social platform is said to be the most threatening competition for Facebook, and Google+ is predicted to revolutionize how people surf the web and interact online.
Advertising Success with QR Codes
QR codes are quickly gaining traction as a valuable advertising tool used to share detailed and targeted messages in a very small amount of space. These codes act as a connector between the physical world and the online space, and more and more people are using them in the real world to find information.
At Edge Multimedia, we have been using QR codes for our clients on outdoor signage, transportation advertising, flyers, print ads, tradeshow advertising and even product packaging. Since we can easily track and report on connections made via these codes, we have watched surprisingly large numbers of our target audiences capture these codes with their mobile devices and receive customized information which moves them in a matter of seconds into the sales channel.
Emotional Advertising
I’ve been seeing a higher volume of really good television advertising so far this year. These are local ad spots for various products and services which I normally would not give a second thought to, but the advertising is starting to captivate me in a new way.
What I am noticing is this: local companies selling products seem to be placing a higher value on social interaction, emotional connection and meeting tangible needs.
Advertising during a recession: avoiding a critical mistake
History has shown that during a recession, the first thing that many companies do is cut back on their advertising. This is a critical mistake. Customers don’t stop spending during a tough economy. Instead, they become more selective when it comes to looking for value before making a purchase. When in this extremely choosy mindset, customers feel most comfortable buying from a company that they know and trust. During this pivotal time, it is imperative that your business retain front of mind awareness.
Promotions and Events: Connecting the dots to meaningful branding
What’s so great about promotions and events? Should I bother?
We know that this question rings loud in your mind when confronted with the idea of doing special promotions or events for your business. Our answer? It would be a waste to pass them up. The reality is there is positive momentum and substantial benefit to your brand brought about in a unique way through the use of promotions and special events. These effects far outweigh the relatively small amount of work that it takes to put these promotions together. The concept is tried and true, and the proof is measurable.
