Do you or your colleagues ever get bored of doing the same ol’ thing with your marketing campaigns? Chances are if you are bored of seeing the same thing, your customers are too! Perhaps it’s time to connect with your customers and bring them something that is fresh and unique.
Ever since Facebook acquired Instagram a couple of years ago, we haven’t seen much change in the product…until now. With the release of a new feature called “Photos of You”, it is now possible to “tag” people or brands directly in the photos themselves. Previously, users could tag brands, friends, or followers within the caption of each post but now this new feature will open up the doors to marketers and users alike.
Actually, I prefer the terms ‘newsletter’ or ‘eFlyer’. An ‘eBlast’ just sounds like something you don’t want to be standing near when it goes off.
Whatever you call it, an effective email marketing strategy will build trust in your brand by keeping your audience informed and giving them a reason to return to your website again and again. YES, people do need a reason to visit your website. That reason is your content, and email campaigns, which are oft regarded as the lowly pack mule of content delivery, remain one of the most effective methods of engaging your audience. Because, no matter where we all go within our own digital universes, we never wander too far from our inbox.
Everyone can push the “Print” button on the computer, and have a sign pop out. But when you add depth to your printed piece, you’re creating a unique piece that invites interaction. The layered print isn’t just read by the viewer, but it is experienced as well. A layered 2D piece, transforms the flat print into a sculpture that people can touch and feel – creating a more lasting impression.
So you just told Karl over in Production that he gets the privilege of contributing to the company website every month in addition to all the work he normally does. How’d that go? Did his face go pale, or red with creative rage?
For some companies, hiring freelance contributors makes sense, but for many of us, the expert voice can only come from inside the company. After all, who knows what you do better? Being an expert in what you do may not be new to you. The new part may be sharing your expertise and encouraging your cohort to do the same.
Recently, I had the opportunity to attend the Women of Influence luncheon in Portland, Oregon – celebrating and honoring 25 leaders in the business community that have achieved significant accomplishments in business and outstanding service to the community. Four top honorees were awarded in the categories of large business, small and medium business, non profit and entrepreneur.
From altering the layout of its pages to integrating hashtags and promotions into its posts, Facebook is in a constant state of flux. Even for those of us who use Facebook on a regular basis and try to stay current on its updates, it can be a challenge to stay ahead of the game. One feature everyone needs to be aware of right now, however, is the all-new Facebook Graph Search.
So you have a very beautiful, but very blank content schedule sitting in front of you. Minding the gaps in your content schedule can help your company generate fresher, more linkable content, while building your brand’s authority. Not to mention keep Google from giving you the thumbs down.
At its core, performing a content gap analysis means taking an inventory of the content your website already has, reassessing your website’s message and voice, and then listing the content that you need to fill in the gaps.
Here are some helpful tips on how to perform a content gap analysis, so you can begin generating ideas and get your content strategy really flowing.
The most engaging websites are NOT static. Before long a static website becomes little more than a screensaver of your business card. Websites that really engage us are fluid; always changing and growing, always considering their audience – with new content coming in all the time.
A recent study from the Content Marketing Institute suggests that in 2013, more than half of all B2C companies plan on increasing their content marketing budgets, and 10% of those making increases say they will be significantly increasing their investment in content marketing this year. To help manage this new emphasis on content marketing more efficiently and effectively, it’s essential to create a content schedule (also known as an editorial calendar). Establishing a content schedule will focus your efforts and ensure that when you engage your clients on the web that it’s worth both your time and theirs.
Is the Spirit of the ’90s Alive In Your Website? 10 Ways To Tell If It’s Time To Update Your Website!
10 Ways To Tell If It’s Time To Update Your Website and Why It’s Important To Have A Clear Goal For Your Website.
Remember the 1990s — Kurt Cobain, grunge, Lugz, Starter Jackets, and those Hypercolor t-shirts that encouraged way too much familiarity and let everyone know when your antiperspirant was failing? But before you break out your chain wallet and start wondering whatever happened to the original Aunt Viv on Fresh Prince, let’s talk about the ’90s in terms of technological advances.
For some, figuring out how to utilize Twitter for your company can be a little overwhelming. The bad news is that Twitter isn’t going away anytime soon. The good news is that we’ve provided five helpful and effective Twitter tips to maximize your brand and help you begin navigating the Twitterverse!