CAPABILITIES

We are experts at media negotiation; it’s one of several areas where we consistently outperform our competitors. We have a proven track record of securing our clients the most for their money while also carefully monitoring their investment to secure additional free advertising when our partners make the occasional mistake.

We specialize in creating a strategic marketing plan and we pair that with a tactical approach in how we layer advertising media including radio, television, outdoor and internet advertising, multimedia, web and email marketing and event marketing to most effectively meet your goals, strengthen your brand integrity and maximize every investment dollar you spend.

We maximize high-value, low cost opportunities and we are well-known for securing free PR opportunities as part of our clients’ campaigns. We consistently provide our clients with opportunities for in-depth news coverage, unique tie-ins to the community and a wide variety of other PR services. We invest time and energy into public relations opportunities often times at low or no cost to you. We carefully nurture and maximize our media relationships so that we can continually surprise you with new opportunities.

We are appreciated for the superior and intimate level of service that we consistently offer our clients and the high value that we present in mission‐critical areas.

We are nimble enough to conform to your unique and evolving needs while still offering a level of expertise and industry influence that only a well‐established ad agency can provide.

We provide artistic ways to utilize all of the marketing resources available to our clients.

Our comprehensive menu of services includes media planning, negotiation, placement and monitoring with the goal of stretching every single investment dollar so that our clients continually make a larger impact in their specific industry.

We provide video and audio production, showcasing our clients on the radio and on TV, in online videos and in other pioneering avenues of reaching your audience. Tying all this together is our extensive background in digital advertising, graphic design and motion graphics.

We provide imaginative and practical venues for our clients to communicate and make an impression. These include e‐flyer design, distribution and reporting, event planning and execution, creative copy writing for websites, brochures, press releases and other collateral materials, social media and the development of strategic partnerships between businesses that are mutually beneficial.

We are specialists in creating and managing effective vendor programs to help our clients raise money to pay for co‐oped marketing. We have years of proven success in flawlessly executing vendor campaigns, from creating presentations and packages to monitoring and reporting.

We provide a fresh look at media, staying current to new trends as well as sticking close to traditional media. We continue to learn and to challenge some traditional forms of media, constantly on the lookout for our clients as we examine all angles of a potential media partnership before diving in.

Partnerships

We specialize in profitable non-media partnerships through the cross‐pollination of companies and brands that make sense. Some examples of how we’ve put this to use:

Riverside Homes and Pottery Barn

This included an onsite table‐setting seminar with a representative from Pottery Barn offering tips and tricks for how to set the perfect holiday table for Halloween, Thanksgiving and Christmas. New homeowners love new furniture and Riverside buyers want to be educated on how to best showcase their beautiful new home. Each attendee received a small gift and one attendee won a design book and gift certificate to Pottery Barn. In conjunction with this, we did a $5,000 Pottery Barn gift card with home purchase in select neighborhoods.

Woodcrest Homes and Disney on Ice

This included a 2‐hour radio station appearance with station games and prizes and catering. We decorated the kids bedrooms with Disney themes and Disney on Ice tickets were given away throughout the event. Prizes included front row tickets to Disney on Ice (including meet and greet with characters and product prize pack) and all the Disney products from a Disney‐decorated bedroom.