There is something strangely satisfying about seeing your work on the side of a huge bus as your driving down the road.

Outdoor is possibly the last place where consumers do not control the ad space.  This gives advertisers unprecedented control over how and where an ad is seen.  Outdoor is giving advertisers more control over their ad space through its immunity to the “TiVo effect” and its unprecedented offering of different media options. This at a time when other ad media are offering advertisers less control!

As the effectiveness of these other media slips, outdoor is also being seen by a larger and larger audience — especially as people spend longer periods of time commuting and away from their homes.
More time away from the home = more time in front of out-of-home media and outdoor advertising.