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Sharpen your marketing skills with helpful strategies from Stephanie Chadwick, Partner and Executive Vice President of Sales and Marketing at Edge Multimedia. Stephanie will be the featured guest at two Riverside Homes Broker’s Open events in March. She will be dispensing valuable business tips to agents in the residential real estate industry to help them increase sales and work more productively.
Join Stephanie and discover five things you can do right now to improve your business! Plus, learn how e-flyers can generate dramatic results while also saving you money. Take advantage of this opportunity to meet Stephanie in person and take home some valuable tips to help you in your business.
Stephanie will also be featured as a guest on 105.1 The Buzz’s Celebrity p laylist segment with Sheryl Stewart on Monday, March 3rd from 12pm-12:30pm. Stephanie will select her four favorite songs from the Buzz’s playlist and talk about why they are meaningful to her. Be sure to tune in! If you’re not in the Portland, Oregon market, stream it.
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What’s so great about promotions and events? Should I bother?
We know that this question rings loud in your mind when confronted with the idea of doing special promotions or events for your business. Our answer? It would be a waste to pass them up. The reality is there is positive momentum and substantial benefit to your brand brought about in a unique way through the use of promotions and special events. These effects far outweigh the relatively small amount of work that it takes to put these promotions together. The concept is tried and true, and the proof is measurable.
As many business people know, one of the most effective forms of advertising is word of mouth. A woman who excitedly tells a friend, “You’ve just got to try this” has most likely just made a sale for the company or product in question. In turn, when your business creates a special event or promotion that features exciting giveaways or fun activities you create a buzz around the event and around your company, and this naturally becomes word of mouth advertising.
Another valuable and observable effect of events and promotions is the strong relationship that you build with your customers. Depending on the specific components making up a promotion, you can project a strong image of company identity and reach consumers at an emotional and relational level. Food or donation drives, informational classes and kids’ activities are just a few examples of promotional elements that consumers appreciate, which in turn increases their trust and loyalty to your company – not to mention more word of mouth advertising!
Promotions are also a fantastic way to get the most bang for your buck. When tied in with media outlets like radio and TV, additional on-air promotions and web or E-blast inclusions are usually offered, giving your company added exposure for free. Additionally, what could have been an expensive bill for food or a grand prize can often be eliminated by partnering with another business, who will frequently donate these items based on trade value alone. The partnerships resulting from promotions can prove extremely beneficial for years to come, and you increase your momentum and market presence in the process, giving you an even greater ability to build effective partnerships and utilize promotions and events in your campaigns.
Do promotions represent a little bit of work? Sure they do. But the myriad of benefits are invaluable. Natural word of mouth advertising, positive image in the community, relationship-building and smart leveraging of funds are just a few of the reasons to say “yes” to promotions. Interested in discovering more about how events and promotions can make an impact on your business? We’d love to talk with you.
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We have very much enjoyed working with our friends at Harbour Homes over the years. Harbour Homes is a Seattle, Washington based homebuilder that builds gorgeous quality homes throughout the Puget Sound area from Federal Way to Marysville.
They are dedicated to developing communities that reflect the natural beauty of the areas where Washingtonians w ant to live most, while also making it a top priority to provide the highest levels of design, craftsmanship and customer service to each of their homebuyers.
Find out what's next on the horizon for Harbour Homes! |
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How long have you been in the advertising business? Eight years with Entercom Radio - KWJJ & KRSK
Biggest challenge of job: The biggest challenge I face right now is the market. My clients are feeling the impact of a slowing economy and it affects their marketing decisions. Here's a quote from the Wizard of Ads Monday Morning Memo: Thrive in a Recession. "Market share is easily won when your competitors are cutting expenses. The big frustration comes when you learn that growing your market share doesn't mean an immediate increase in revenues. When times are good and money is abundant, it's easy to coast on yesterday's reputation. You've seen it happen. But when there's not enough business to go around, the rules revert to survival of the fittest. This is when courageous little companies leapfrog their traditional master sand leave them on the trail behind".
Biggest reward of job: This is one of the most rewarding jobs I have ever been in. I love coming up with new ideas for my clients that help them stand out from their competition. I also pride myself on the fact that my clients trust me with more than their radio advertising and will come to me looking for ideas for their "market wide" media campaigns or special events.
Any fun news? My husband and I were in a Reality Show called "Born Country" My Big Redneck Wedding. CMT Loved the fact that I was a professional business woman married to a good ol' fashion Redneck. I planned the wedding like I do one  of my promotions and paid attention to every detail! We were married in a barn by an Ultimate Fighter, we had casino tables, live country band, mechanical bull, wedding cake with the addition of Ding Dong's, Twinkies and Ho Ho's... oh and a mini monster truck show. It was a Redneck wedding with "class" if you can imagine that. ;)
Awards/recognition: "Turn It Up Rising Star", I was the first to win Entercom's "Creative Idea Award" (twice), 2004 Entercom Sales Club President Award.
A success secret - what is something that you do that helps you be great at your job? I keep in touch with my clients on a regular basis. I honestly want to know how their business is doing and what I can do to help. I don't only stop in on my clients about business, I think it's important to stop by even if it's just to drop off tickets to an event. I always want my clients to know I am thinking about them all year around and not just when an avail comes up.
Favorite pastimes or hobbies: Spending time with family and friends, our home is a place they always feel welcome. My husband and I are spontaneous...we take advantage of our time off. We enjoy everything the NW has to offer like hiking, white water rafting, mountain biking, wine tasting, trips to the coast, etc...
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Read Stephanie's column in the Business/Legal/Finance section of Connections for Women
e-magazine.
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Consider modifying your direct mail habit and sending e-flyers in place of postcards. Studies have shown that direct mail only reaches 1-2% of its target, while e-flyers reach 15% or more.
E-flyers are electronic while direct mail contributes to landfills. So, not only are e-flyers more effective, affordable, and trackable, but there is no waste. Talk to us about getting green with e-flyers.
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3/4: Brokers’ Open in Tigard, OR at Riverside Homes’ Bella Vista neighborhood from 12pm-2pm featuring Edge's own Stephanie Chadwick speaking on sharpening your marketing skills.
3/7-9: Echxpo at Echter's in Arvada, Colorado featuring Sun Gro Horticultures Black Gold®. Attend classes on gardening, view exhibits and find out about new products for 2008.
3/11: Brokers’ Open in Vancouver, WA at Riverside Homes’ Cobblestone neighborhood from 12pm-2pm featuring Edge's own Stephanie Chadwick speaking on sharpening your marketing skills.
3/29: Fred Meyer Fuchsia Planting event at Portland metro area Fred Meyer stores featuring Black Gold® potting soil.
4/5: GardenPalooza at Fir Point Farms in Aurora, Oregon featuring Sun Gro Horticulture's Black Gold® in tent 3. See hundreds of plants, tools and garden art provided by over 40 local nurseries.
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Would you like a newsletter like this for your business? Let us know. |
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Edge Multimedia
PO Box 90057
Portland, OR 97290
(360) 557-6230, fax (360) 326-1633
© 2007 - Edge Multimedia, Inc
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concepts of cultivating selective ignorance to create more time with a low-information diet; training your boss to value performance over presence (i.e. successfully working remotely); and taking mini-retirements throughout your career – after all, by the time you retire, you might not be healthy enough to do some of those things on your wish list! As one of our highly recommended reads, it’s quite likely that you’ll earmark many pages for future reference.