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We are actively looking for clients that could benefit from our services. We are a full-service agency that can, at the same time, offer a boutique and intimate level of service to our clients while garnering the maximum value for every investment dollar they spend. Do you know of anyone that would benefit from talking to us? We sincerely appreciate referrals and we offer a generous referral program to show our thanks in a tangible way.
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The 21 Irrefutable Laws
of Leadership by John C. Maxwell is a simple and enjoyable read that highlights 21 "Laws" for leaders. For instance, the "Law of Priorities" states that leaders should understand that activity is not necessarily accomplishment, while the "Law of Sacrifice" explains that a leader must give up to go up.
Maxwell brushes on real life case studies like Jack Welch, CEO of General Electric, who refocused a great company to catapult it into one of the best companies in the world and Lee Iacocca, then CEO and chairman of Chrysler and a strong critic of government interference in business, approaching Congress with "hat in hand" for a loan to keep Chrysler out of bankruptcy.
If you enjoy business, you'll enjoy the insights that this book has to offer on some of the most famous businesses and leaders around. No matter what stage of life or career you are in, you'll be able to pick up some helpful business principals to apply to your daily career challenges.
- by Stephanie Chadwick
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We are excited to announce that Stephanie Chadwick, Partner and Executive Vice President of Sales and Marketing for Edge Multimedia, will be a regularly featured columnist in Connections for Women, an up and coming e-magazine geared toward providing women with helpful resources and networking opportunities. This month's column explores the art of working with your spouse. Look for My Husband, My CEO in the February issue of Connections for Women. |
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History has shown that during an economic downturn, the first thing that many companies do is cut back on their advertising. This is a critical mistake. Customers don't stop spending during a tough economy. Instead, they become more selective when it comes to looking for value before making a purchase. When in this extremely choosy mindset, customers feel most comfortable buying from a company that they know and trust. During this pivotal time, it is imperative that your business retain front of mind awareness.
Several research studies have shown that both sales and profits decrease for businesses that cut back their advertising during a recession. Even more interestingly, once the economy lifts, those that have cut back on advertising have a delayed turn around in regard to sales and profits.
A study of the 1970 recession by ABP/Meldrum & Fewsmith demonstrates that "sales and profits can be maintained and increased in recession years and in the  years immediately following by those who are willing to maintain an aggressive marketing posture, while others adopt the philosophy of cutting back on promotional efforts when sales appear to be harder to get." This is just one study out of many that all make the same important point: decreased spending on advertising equates to decreased sales, which become lower than the amount of money saved through cutting back on advertising expenditures. Pair that with the longer turnaround time to bounce back to pre-recession success and you have a recipe for disaster.
Learn from the past and take advantage of this opportunity to gain market share through maintaining or increasing your advertising investment. There are a multitude of opportunities for businesses that are forward-thinking and ready to invest in their future. Seize this golden opportunity in this “buyer’s market” and enjoy the benefits of aggressive media pricing to get much, much more for your money.
Combine the "buyer's market" with our media negotiation expertise. Let's talk about it – after all, a conversation is free!
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We have enjoyed the past year of getting to know one of our newer clients, Sun Gro Horticulture and their amazing line of quality products. Sun Gro Horticulture is the leading producer of horticultural growing media in North America. They service worldwide markets and are better known to retail customers by the brands Sunshine and Black Gold®.
Edge Multimedia recently designed the new Black Gold® website an d negotiated and placed a multi-market campaign for the Western States, among other projects.
One of our favorite questions to ask now is: are your potting soils, amendments and fertilizers made by a horticulture company? |
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How long have you been in the advertising business? Eight years with KUFO and Comcast Spotlight.
Biggest reward of job: Truly seeing a client's business grow because of an effective advertising plan!
Favorite business book: "Good to Great" by Jim Collins.
Awards/recognition: 2007 President's Club, Comcast Spotlight
A success secret - what is something that you do that helps you be great at your job? Always do what you say you are going to do.
Favorite pastimes or hobbies: Playing with my little dog Rico! |
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2/15-2/17: Yard, Garden & Patio Show in Portland, OR will feature Black Gold® products from Sun Gro Horticulture, including their new line of fertilizers.
2/20-2/24: NW Flower & Garden Show in Seattle, WA will feature Black Gold® products from Sun Gro Horticulture, including their new line of fertilizers.
2/23: Pick Your Paint in Hillsboro, OR at Riverside Homes’ Copperleaf neighborhood from 12pm-2pm. Learn about the hot new color trends for 2008! |
Would you like a newsletter like this for your business? Let us know. |
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Edge Multimedia
PO Box 90057
Portland, OR 97290
(360) 557-6230, fax (360) 326-1633
© 2007 - Edge Multimedia, Inc
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