New Website, Tight Deadline? No Problem.

by Molly Smith on May 21, 2013

When a company experiences rapid growth and needs a new web environment on a quick turn around…Edge delivers the goods.

International Air and Hospitality Academy recently reached out to us to help make a new website for one of their growing training programs, Hotel, Restaurant and Event Management (HREM). HREM was previously sharing a website with it’s sister program the International Air and Hospitality Academy (IAHA). Since IAHA is primarily focused on the airline industry and HREM’s training program focuses on hospitality it became apparent to both us and our client that this growing program needed its own space and quick!

eBlasters of the Universe: Crafting Inbox-Pleasing, Engaging Email Campaigns

by Zack Stack on May 21, 2013

Actually, I prefer the terms ‘newsletter’ or ‘eFlyer’. An ‘eBlast’ just sounds like something you don’t want to be standing near when it goes off.

Whatever you call it, an effective email marketing strategy will build trust in your brand by keeping your audience informed and giving them a reason to return to your website again and again. YES, people do need a reason to visit your website. That reason is your content, and email campaigns, which are oft regarded as the lowly pack mule of content delivery, remain one of the most effective methods of engaging your audience. Because, no matter where we all go within our own digital universes, we never wander too far from our inbox.

Layered 2D Printing Adds Another Dimension To Client Collateral

by Matt Teske on May 21, 2013

Everyone can push the “Print” button on the computer, and have a sign pop out. But when you add depth to your printed piece, you’re creating a unique piece that invites interaction. The layered print isn’t just read by the viewer, but it is experienced as well. A layered 2D piece, transforms the flat print into a sculpture that people can touch and feel – creating a more lasting impression.

Edge Team Members Attend Special Screening of Miss Representation Movie

by Noelle Herman on May 21, 2013

Three of the Edge ladies (Natalie, Noelle and Molly) recently had the privilege of attending a screening of the film Miss Representation at the Bing Lounge, organized and facilitated by Women in Cable Telecommunications, Pacific Northwest Chapter. The lovely Sheila Hamilton of KINK and Elizabeth Nye of Girls Inc. facilitated a post-film discussion after the screening.